Starbucks has taken some heat over the last week about their new simple red holiday cup. I still can’t quite wrap my head around why. In a quote earlier this week, former pastor Joshua Feuerstein said in a viral Facebook video, “Do you realize that Starbucks wanted to take Christ and Christmas off of their brand new cups?”
Except… Christ was never featured on any of the Starbucks’ past cup designs, at least none that I can remember.
The Starbucks holiday cups of old have featured snowmen, reindeer (from an 1822 Episcopalian minister’s poem), Christmas trees (a 17th Century German invention), ornaments (see the German invention), snowflakes, ice skaters, carolers, and poinsettias (linked to Christmas by an old Mexican legend). And let’s not forget that Christmas was originally banned by the Puritans because it was largely a pagan celebration of the winter solstice.
Oddly enough, the coffee cup is more Jewish than Christian
Regardless of why Starbucks decided to simplify it’s design, the coffee chain itself has very Jewish (not Christian) roots! One of the three original founders of Starbucks, Zev Siegel, was Jewish, and in 1987, the company was bought by fellow Jew and former employee Howard Schultz.
Additionally, the MOST iconic and legendary coffee cup is made by the Sherri Cup Company and touts the label of the “Original New York Coffee Cup.” 50 years ago, in an attempt to sell more paper cups to the plethora of Greek-owned diners in New York City, the marketing director for the startup Sherri Cup company created the “Anthora” coffee cup. The cup’s creator, Leslie Buck, was born Laszlo Büch to a Ukranian Jewish Family. Büch was a survivor of both Auschwitz and Buchenwald. This cup, citing the phrase “We are happy to serve you” is a well-known, caffeine-fueled pop culture icon for many New Yorkers.
Therefore we can conclude with certainty that coffee is Jewish. Ha ha ha! Just kidding. But not really.
But back to Starbucks…
Let’s return back to Starbucks and the new simple red cup. Well all know that any decision a company makes is ultimately fueled by their bottom line. Did anybody ever think that beyond a desire to be more politically correct was a desire to be more cost effective?
Scroll back up and look at the past cups. Those are printed in 4 color (CMYK) inks. But this year’s cup is a 2 color print job! Do you hear the “ching! ching! ching!” noise that I hear? A 4-color job can sometimes run 200-400% more than a 2-color job. Think about it… four different inks have to run through that press instead of two.
Let’s get real. The owners of Starbucks said yes to this simple idea because it was going to save them a LOT of money this holiday season. And there will never be a shortage of caffeine deprived socialites waiting in line for their favorite gingerbread latte, no matter what the cup it’s served in looks like.
So in conclusion, there is no war on Christmas being waged by Starbucks. And in an odd twist of facts, Christians should observe that the cups are still red and green, the traditional colors of the Christian Christmas. And red symbolizes the blood of Christ! If anything, Starbucks gave Christians a huge shout out with this new cup. #winning
Now that that’s settled, let’s go back to our regularly scheduled program of trying to get through Thanksgiving first. Gobble! Gobble!
COFFEE is the 2nd most traded commodity in the world second only to OIL.
The Starbucks Logo is Actually Horrifying
Starbucks chose the Greek mythological “siren” as their logo. You know, that two-tailed mermaid looking thing with perky breasts that represents a nautical theme and the 70’s spirit of Seattle before hipsters, grunge rock and unending rain.
What it actually means…. Obsession, addiction and death. Sounds about right.
In Greek mythology, sirens are personifications of the ocean (which is not a good thing!) They’re brutal sociopaths who murder you by being attractive. According to scholars, they would sing an “irresistibly sweet” song that “lapped both body and soul in[to] a fatal lethargy.” Sailors who crossed paths with a siren would become so obsessed that they would crash into the rocks and die.
For 6 more horrifying historical origins of corporate logos, check this out!