Latest from the blog

Campaign Shenanigans

June 27, 2016 amywaggs Comments Off on Campaign Shenanigans

I’m not sure if all of you are aware, but this is an election year.

Or rather, it feels like it’s already been several election years……………

Has anybody ever wondered why we …

What’s in a Cup?

November 11, 2015 amywaggs Comments Off on What’s in a Cup?

Starbucks has taken some heat over the last week about their new simple red holiday cup. I still can’t quite wrap my head around why. In a quote earlier this …

The Art of the Letter

October 29, 2015 amywaggs Comments Off on The Art of the Letter

 

“There are people who go to a movie and get agitated because, while the movie is supposed to be set in 1962, the restaurant awning shown in the …

Why Advertising Works

June 12, 2015 amywaggs Comments Off on Why Advertising Works

Before I tell you why it works, let’s prove that it does.

Take a look at these 9 images below and see if you can tell me what brand or what …

Orange is Not the New Black

March 5, 2015 amywaggs Comments Off on Orange is Not the New Black

Does your print designer ever tell you ā€œIā€™m prepping the files for print?ā€ Do you ever wonder what that means, exactly? Part of what your designer is doing is making …

How Can Designers Give Back?

February 2, 2015 amywaggs Comments Off on How Can Designers Give Back?

“Life’s persistent and most urgent question is
‘What are you doing for others?’ ” -MLK Jr.

As a designer, how can we give back using our skills and …

Raster vs. Vector

December 1, 2014 amywaggs Comments Off on Raster vs. Vector

No, it’s not the newest superhero vs mad villain story!

Although that would be awesome.

Last month I talked to you about how important knowing what “resolution” was and how each photo …

Print This, Not That!

November 10, 2014 amywaggs One comment

Has your designer (or your friendly photo-enlarger guy) ever asked you for a high(er) resolution image for the project they’re working on? What does that mean? Do you know what …

Halloween Costume Gone Wrong?

October 24, 2014 amywaggs Comments Off on Halloween Costume Gone Wrong?

I. LOVE. HALLOWEEN.
I love it. I love everything about it. And the best part about Halloween is that whether you’re a kid, an adult or even a dog, you get …

Make it “Pretty”

September 16, 2014 amywaggs Comments Off on Make it “Pretty”

“Could you take this Word Document / Power Point / Email / Flyer / Brochure and make it pretty?”

Say that to a designer and you’re guaranteed to be met …